Brand safety. Two words that marketers, advertisers, and C-suite executives tend to throw around, but how many people actually know what it means, and...
The great cookie countdown: What's next for advertising without third-party cookies? How publishers are planning for the end of the third-party cookie The third-party...
Exchange bidding, also known as Exchange Bidding in Dynamic Allocation (EBDA), is a server-side unified auction. It's where ad exchanges and SSPs compete with...