Industry News

The Stack: Meta Lobbied Ireland Over Data Transfers; TikTok Creator Info Stored in China

This week: Meta lobbied Irish ministers over data transfers, TikTok stores some creators' information in China...Another eventful week for social media giants began with reports that Meta has lobbied Irish authorities over the transfer of European Facebook users' data to the US. TikTok also hit the headlines after the company...

Published: 2023-06-02

By: Grace Dillon

Streamers Fight For Subs On National Streaming Day

Happy birthday, GDPR! Can you believe just five years ago the European Union put into effect the General Data Protection Regulation? The law went into effect in May 2018, mere months after Facebook’s Cambridge Analytica scandal. And it created a snowball effect for data privacy regulation, as US states and...

Published: 2023-06-02

By: Alyssa Boyle

Maximizing Performance With Personalized Subscription Data

Theresa McEndreeCMOFirst-party data – data collected directly from customers – is worth its weight in gold. Subscription businesses are unique in that the business model, by its very nature, gathers this valuable data to build an initial profile and, ultimately, nurture lasting relationships over time. Of course, regulatory requirements must...

Published: 2023-06-02

By: AdExchanger Guest Columnist

How much content is too much? Agencies are starting to ask that question

Agencies are beginning to rethink their approach to creating content for clients, thanks to the growing volume of content and more intense competition for eyeballs these days.From using statistical analysis to influencer marketing strategies, the content business is changing as agencies evaluate the quantity, ethics and impact of the content...

Published: 2023-06-02

By: Antoinette Siu

Why Cars.com is driving away from performance marketing and toward influencers

A few years ago, at the height of the auto industry’s supply-chain woes, digital media buying and performance marketing were in the driver’s seat. Now, at least one auto dealer is making more space for influencer marketing to boost brand awareness and remain top of mind with car shoppers. As...

Published: 2023-06-02

By: Kimeko McCoy

Why Unity Technologies is leaning into AI as economic headwinds pick up

As the hype around artificial intelligence reaches a fever pitch, executives at Unity Technologies are finding themselves at the center of the storm. They believe that AI can multiply revenues across all facets of their popular game engine — including Unity’s in-game ads business. In fact, they say it already...

Published: 2023-06-02

By: Alexander Lee

Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content

Apparently, size doesn’t matter, but some advertisers are totally obsessed with going big when it comes to video.As short-form video took the digital world by storm, brands couldn’t resist jumping on the bandwagon of longer-form content and branded entertainment. It’s no surprise, really, considering everyone wants a piece of the...

Published: 2023-06-02

By: Seb Joseph

‘Its inevitable’: Domino’s hungers for attention and context

Attention-based buying is turning into a legendary tale of patience and nonchalance. So when there’s a glimpse of progress, marketers tend to take notice. Domino’s — the pizza chain — being one of them. It’s using a combination of ad tech and contextual targeting tools to determine the most attention-grabbing web...

Published: 2023-06-02

By: Seb Joseph

Comic: Swamped

Happy birthday, GDPR! Can you believe just five years ago the European Union put into effect the General Data Protection Regulation? The law went into effect in May 2018, mere months after Facebook’s Cambridge Analytica scandal. And it created a snowball effect for data privacy regulation, as US states and...

Published: 2023-06-02

By: AdExchanger

Alternative IDs Under Fire In Europe; This Is What Stream Dreams Are Made Of

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that matter). But it looks like alternative IDs may not be either. European publishers are pushing back against alternative IDs that...

Published: 2023-06-02

By: AdExchanger

DoubleVerify Expands Marketplace Suite to Include DV’s Brand Safety Floor

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (June 1st, 2023) announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement network-wide brand safety, fraud, viewability, and contextual controls. DV...

Published: 2023-06-01

By: ExchangeWire PressBox

Más allá de la visibilidad: Ogury implementa innovadoras técnicas de medición de la atención.

Ogury, líder mundial en publicidad personificada, ha presentado hoy nuevas capacidades que permiten a marcas y agencias disponer de métricas de medición de la atención a nivel de campaña, a través de integraciones con los líderes de la economía de la atención Adelaide Metrics y Lumen Research.La atención es la...

Published: 2023-06-01

By: ExchangeWire PressBox

Aller au-delà de la visibilité : Ogury rend disponible les outils de mesure de l’attention les plus pointus du marché

Ogury, leader mondial de la publicité personnifiée, met désormais à disposition des marques et des agences média des outils de mesure de l'attention au niveau de leurs campagnes, grâce à des intégrations avec des acteurs de référence dans le domaine de l'attention : Adelaide Metrics et Lumen Research.L'attention est une...

Published: 2023-06-01

By: ExchangeWire PressBox

Oltre la viewability: Ogury annuncia integrazioni dirette per la misurazione dell’attention

Ogury, leader mondiale del personified advertising, ha presentato oggi nuove funzionalità che forniscono ad agenzie e brand una serie di metriche di misurazione ottenute grazie all’integrazione diretta della propria tecnologia con Adelaide Metrics e Lumen Research.L'attention rappresenta l'evoluzione della viewability volta a misurare l’impatto e la relativa memorabilità. Infatti, una...

Published: 2023-06-01

By: ExchangeWire PressBox

Sichtbarkeit war gestern: Ogury launcht modernste Aufmerksamkeitsmessung

Ogury, der weltweit führende Anbieter von Personified Advertising, hat heute neue Funktionen seiner Technologie vorgestellt, mit denen Marken und Agenturen die Aufmerksamkeit, die ihrer Werbung gewidmet wird, auf Kampagnenebene messen können. Dafür sorgen Integrationen mit Adelaide Metrics und Lumen Research, den führenden Unternehmen der sogenannten “Attention Economy”. Attention hat mehr Standards...

Published: 2023-06-01

By: ExchangeWire PressBox

IAB Europe Urges Officials to Consider Key Recommendations for Transparent & Fair Audience Measurement

IAB Europe, representing a diverse membership of thousands of digital marketing and advertising companies, media publishers, and independent third-party measurement firms, has released a policy paper outlining its position on the draft proposal for a European Media Freedom Act. The paper aims to provide valuable insights to Members of the...

Published: 2023-06-01

By: ExchangeWire PressBox

Why defining ‘premium’ experiences is essential for advertisers (and gamers)

Melinda L. Spence, head of global advertising insights, Activision Blizzard MediaPlayers have high standards when it comes to the games they play and the media they consume — and with good reason. More so than other audiences, gamers are characterized by their attention to detail and the frequency with which...

Published: 2023-06-01

By: Activision Blizzard

What the measurement and currency discussion really means to TV advertisers

Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount,...

Published: 2023-06-01

By: Experian

The Big Story: GDPR Turns Five

Happy birthday, GDPR! Can you believe just five years ago the European Union put into effect the General Data Protection Regulation? The law went into effect in May 2018, mere months after Facebook’s Cambridge Analytica scandal. And it created a snowball effect for data privacy regulation, as US states and...

Published: 2023-06-01

By: Sarah Sluis

Cars.com’s New Driving Force? Reaching Gen Z Consumers

Advertisers flock to younger customers with hopes they might become lifelong loyalists. This is especially true for brands selling products that are major purchases, like cars. Cars.com, for example, a site that connects car buyers and sellers with dealers, has high brand recognition because it launched in 1998. Now, it’s...

Published: 2023-06-01

By: Alyssa Boyle

Beyond Viewability: Ogury Launches Cutting-Edge Attention Measurement Capabilities

Ogury, the global leader in personified advertising, today (June 1st, 2023) unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level, through integrations with attention economy leaders Adelaide Metrics and Lumen Research.Attention is the evolution of viewability, going further to determine an ad’s ability to...

Published: 2023-06-01

By: ExchangeWire PressBox

Brandtech Group finally closes its acquisition of Jellyfish as French investor Fimalac comes along for the ride

After 10 months of courtship, marketing tech holding company The Brandtech Group finally completed its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have. The newly beefed up company plans to take another step toward winning more business from the giant marketers that...

Published: 2023-06-01

By: Michael Bürgi

Astus Announces Strategic Investment with FirstPartyCapital to Boost Ad Tech and Martech Growth

Astus, the global corporate barter company, has announced a strategic investment with FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media. The partnership will focus on accelerating ad tech and martech solutions in the UK and around the world.The strategic investment comes at a...

Published: 2023-06-01

By: ExchangeWire PressBox

The Cookie Cliff Is Coming. What Are You Going To Do Now?

The cookie deprecation date has been confirmed - so what's next? In the latest MadTech Sketch, Ciaran O'Kane breaks down the addressable web.Google announced last week that it will not be moving the date for third-party cookie (3PC) deprecation in Chrome. It will likely happen in Q3 next year.This is...

Published: 2023-06-01

By: Ciaran O'Kane

Flow City & Broadsign Partner to Broaden Access to Global DOOH Advertising

Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP). The collaboration allows media buying agencies, small businesses, and startups using Flow City to plan, purchase, and execute global DOOH campaigns...

Published: 2023-06-01

By: ExchangeWire PressBox

Twitter Outsources Ad Monetisation; TikTok CEO to Head Lemon8 App

In today’s ExchangeWire news digest: Twitter turns to programmatic advertising as worth plummets; TikTok CEO to lead new app; and Dentsu’s global ad report shows slowed growth.Twitter is outsourcing ad monetisation to ad techFor the first time, Twitter is making its advertising inventory accessible for purchase in the open programmatic...

Published: 2023-06-01

By: Grace Dillon

Snap Bets On AR To Deliver Virtual Shelf Appeal For CPG Brands

By Hana Yoo Thursday, June 1st, 2023 – 1:00 am An interview withDavid SommerHead of US VerticalsHello, commerce lovers! This is Hana Yoo, stepping in to helm this week’s edition of the Commerce Media Roundup while our senior editor and commerce sage, James Hercher, is out on paternity leave. For...

Published: 2023-06-01

By: Hana Yoo

Two Ways Publishers Can Improve Programmatic Supply Efficiency

Emry Downinghall SVP of Programmatic Revenue and StrategyThe challenges facing publishers are formidable. For all the advancements in ad tech, publishers are still more rewarded for squeezing another ad on a page or lighting up a duplicate supply path than creating a monetization experience that extends a user session. While...

Published: 2023-06-01

By: AdExchanger Guest Columnist

Ad Spend’s Slow Spell; The Engagement Advantage

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Slow Lane Dentsu is the latest company to revise its global ad spend forecast downward since its previous report in December. Why? The shaky economy, Adweek reports. Digital dollars, which currently make up close to 60%...

Published: 2023-06-01

By: AdExchanger

Digiday+ Research: Extreme pessimism about the end of the cookie levels off among agencies

As the end of the third-party cookie truly draws nearer, the winners and losers are likely to start emerging. According to a Digiday+ Research survey of more than 50 agency professionals, agencies are still feeling out who they think those winners and losers will be, but they’re doing so with...

Published: 2023-06-01

By: Julia Tabisz

How gamers’ engagement with short-form video is changing

Short-form video is one of the hottest media channels right now, and gaming influencers have taken notice, flocking to platforms such as TikTok and YouTube Shorts in increasing numbers. As their fans’ eyeballs follow, it is becoming imperative for marketers to grasp how gamers approach short-form video content.To better understand how...

Published: 2023-06-01

By: Alexander Lee

Inside SAG-AFTRA’s new deal with video platform Cameo

A new deal was struck between The Screen Actors Guild — American Federation of Television and Radio Artists (SAG-AFTRA) and video platform Cameo on May 23rd in which performers can get union coverage through the celebrity video marketplace. With this initiative, SAG-AFTRA’s health and pension plans will give members access...

Published: 2023-06-01

By: Julian Cannon

Media Briefing: Why Leaf Group spun off its media arm into a standalone company

This week’s Media Briefing takes a behind-the-scenes look at Graham Holdings’ decision to dissolve Leaf Group and form the new media company World of Good Brands. The newly appointed CEO Lindsey Abramo chats with Digiday about her plans to invest in experiential and embrace niche vs. scale. Graham Holdings, owner...

Published: 2023-06-01

By: Kayleigh Barber

‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies

No matter the situation, there will always be some publishers that flat out reject any touted alternatives to third-party cookies that they can’t control (sorry, ad tech).Even the mention of these alternatives seems to draw their ire. Can’t blame them, though. The owners of those technologies often profit more from...

Published: 2023-06-01

By: Seb Joseph

Celebrating AAPI Month: NBCU’s Michelle Kim Cracks the Code on Shattering Self-Doubt

Michelle Kim attributes her Asian American background to an extraordinary influence on her professional trajectory, rendering a significantly positive impact on her career. Presently holding the esteemed position of VP of Programmatic Strategy and Analytics at NBCUniversal, her rich heritage has given her the invaluable ability to adapt effortlessly in...

Published: 2023-05-31

By: Yakira Young

AI Is On The Frontlines Of The Russia-Ukraine Cyberwar

Russia’s invasion of Ukraine is a test case for how ad tech can be used as an instrument of psychological warfare, destabilizing a populace not only with propaganda but also methods designed to steal personal and financial data. Many of the same programmatic advertising tools used by ad tech companies...

Published: 2023-05-31

By: Anthony Vargas

Dish Makes Its Linear TV Inventory More Addressable

Linear is a dish best served programmatically. On Wednesday, Dish Network announced Dish Connected, which is a way to package linear and streaming inventory programmatically. Dish already sold some linear inventory programmatically, but targeting was still done on a one-to-many basis. Now, advertisers can buy linear ads as one-to-one addressable...

Published: 2023-05-31

By: Alyssa Boyle

What to Expect at ATS London 2023

One of ExchangeWire’s flagship events, ATS London brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking.In a first for ATS, this year’s event is split into two content streams; Insights and Interact. This allows for even...

Published: 2023-05-31

By: John Still

The Future of Data-Driven CTV: Interview with PubMatic & Adalyser

As TV viewing behaviour continues to shift towards streaming services from linear broadcasting, many advertisers are finding it challenging to navigate the fragmented landscape and effectively reach viewers in meaningful ways. Furthermore, connected TV (CTV) comes with fewer barriers to entry, precision targeting, and a democratised buying model making TV...

Published: 2023-05-31

By: Mathew Broughton

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