Programmatic 101

There are a lot of tools and techniques that web publishers can use to maximize ad revenue. This includes A/B testing, header bidding, and...

Caroline Romano - June 5, 2019

Header Bidding

A few months ago, Google announced that they would be transitioning Google Ad Exchange to a unified first price auction in Google Ad Manager....

HeaderBidding.com Team - May 29, 2019

Programmatic 101

As a publisher, you understand how important it is to measure the performance of your website(s). This allows you to see if your users...

Caroline Romano - May 15, 2019

Programmatic 101

TL;DR Refreshing an ad placement 1 time reduces CPM by almost 10% (CPM = cost per thousand impressions) Refreshing an ad placement 5 times...

Caroline Romano - August 18, 2016

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