Programmatic 101

Programmatic 101

DoubleClick for Publishers to GAM – What you need to know

AdSense is a Google service that most publishers have encountered before — for many publishers, it is the fastest way for their website to...
Caroline Romano -
Programmatic 101

What are OTT and CTV?

While people are watching just as much content on TV as ever, the way that we are consuming digital media is changing. Increased bandwidth...
Caroline Romano -
Programmatic 101

What are Interstitials in Web Advertising?

What is an Interstitial Ad? Google’s new interstitial ad product provides publishers with a new revenue stream by showing users an ad between some pageviews....
Caroline Romano -
Header Bidding

The Difference Between Client-side and Server-side Header Bidding

Header bidding is a large component of programmatic advertising. Less than ten years ago, it was unheard of, but now, about 79% of publishers...
Caroline Romano -
Programmatic 101

Breaking Down Ads.txt

Ads.txt (where ADS stands for Authorized Digital Sellers) is an adopted standard across ad tech for publishers and advertisers to combat a type of...
HeaderBidding.com Team -
Programmatic 101

What is Ad Experience and Why is it Important?

Ad experience is one of those terms that can mean different things to different people, so the best place to start is by defining...
HeaderBidding.com Team -
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