Insights

How We Deliver Customized Header Bidding Performance

This article was written by Roger Chang, Senior Director, Customer Enablement, OpenWrap. Source: PubMatic In today’s highly competitive digital landscape, publishers need cutting-edge solutions to...

Publishers Deserve To Choose Their Optimal Header Bidding Setup

This article was written by John Martin, Director, Business Development, OpenWrap. Source: PubMatic For a web publisher, utilizing third-party header bidding technologies is commonplace. However,...

How demand-side platforms (DSPs) can optimize their clients’ addressability strategies

This article was written by Alex Taylor of ID5. Source: ID5 The industry is experiencing a significant shift that is tackling both publishers’ and advertisers’ ability to address audiences...

Malvertising Violations Reach Three Year Peak, Says Confiant

Source: Confiant Advertising technology security leader publishes 2023 annual Malvertising & Ad Quality (MAQ) industry benchmark report  One in every 140 programmatic impressions had serious security...

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