This article was written by John Martin, Director, Business Development, OpenWrap. Source: PubMatic
For a web publisher, utilizing third-party header bidding technologies is commonplace. However,...
This article was written by Alex Taylor of ID5. Source: ID5
The industry is experiencing a significant shift that is tackling both publishers’ and advertisers’ ability to address audiences...
Source: Confiant
Advertising technology security leader publishes 2023 annual Malvertising & Ad Quality (MAQ) industry benchmark report
One in every 140 programmatic impressions had serious security...
Today’s blog is written by Lindsay Valdez, Associate Director of Audience Development, at Freestar.
Q4 is the peak season of ad spending and revenue. From what Freestar...
"From the Publisher" is a column written by the publishers to share their experiences and insights with the community.
Today's column is written by Holger...