Insights

Publishers Deserve To Choose Their Optimal Header Bidding Setup

This article was written by John Martin, Director, Business Development, OpenWrap. Source: PubMatic For a web publisher, utilizing third-party header bidding technologies is commonplace. However,...

How demand-side platforms (DSPs) can optimize their clients’ addressability strategies

This article was written by Alex Taylor of ID5. Source: ID5 The industry is experiencing a significant shift that is tackling both publishers’ and advertisers’ ability to address audiences...

Malvertising Violations Reach Three Year Peak, Says Confiant

Source: Confiant Advertising technology security leader publishes 2023 annual Malvertising & Ad Quality (MAQ) industry benchmark report  One in every 140 programmatic impressions had serious security...

How You Can Earn More In Q4

Today’s blog is written by Lindsay Valdez, Associate Director of Audience Development, at Freestar. Q4 is the peak season of ad spending and revenue. From what Freestar...

Demystifying SEO: How to Go from Zero to Hero as a Publisher

"From the Publisher" is a column written by the publishers to share their experiences and insights with the community. Today's column is written by Holger...

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