Header Bidding

Header Bidding

What’s The Difference Between Waterfall Auctions And Header Bidding?

When you want to display ads on a publisher’s website, you’ll generally head over to an ad exchange and place bids. The auction and...
HeaderBidding.com Team -
Header Bidding

How Much Money Can You Earn Through an App?

Creating a mobile app to monetize is a great way to generate a passive or even primary income. What’s more, the mobile app development...
Guest Columnist -
Header Bidding

What’s the Difference Between Direct and Programmatic Ads?

Advertising is an important part of any business. It is how a brand or company can connect with and reach new customers, and it...
Trish Manrique -
Header Bidding

In-House Versus Outsourced Ad Ops: Which Is Better?

When you become a publisher in the ad tech ecosystem, you have a lot of technological options at your disposal. All of these options...
Trish Manrique -
Header Bidding

Mobile vs Online Advertising for Desktop: Why Do You Need Both?

Mobile marketing is seeing exponential growth as mobile consumers make up for well over 52% of all user traffic. This has caused mobile marketing...
Trish Manrique -
Header Bidding

Programmatic Ad Network or Google Display Network?

It was way back in 1994 when HotWired became the first website to sell banner ads in large quantities. Digital advertising has come a...
Caroline Romano -
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