Data Privacy

The Ultimate Guide To Unified ID 2.0

There’s one thing that powers the entire programmatic advertising industry — user data. Certain pieces of user information are essential to identifying the target...

What is CCPA?

In January 2020, the California Consumer Privacy Act (CCPA) went into effect. Under the CCPA, residents in the state of California get more control...

Types of Web Cookies

Cookies, or HTTP cookies, are data packets that contain information about a website’s visitors. A user's device creates and stores these cookies when they...

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