Programmatic 101

Programmatic 101

Everything You Need to Know About Bid Request

A bid request is just one of the many things that improve the user experience while increasing your ad revenue. The user experience is...
HeaderBidding.com Team -
Programmatic 101

The Four Types of Programmatic Advertising

The ad tech world has advanced significantly over the past decade. Of course, with all the new and emerging digital technology, if it hadn’t...
HeaderBidding.com Team -
Programmatic 101

What Are IAB Standard Ads and Why Are They So Important?

The ad tech industry is at its peak with digital advertising, and it’s only going to continue to grow. However, to grow successfully all...
HeaderBidding.com Team -
Programmatic 101

Everything You Need to Know About Cookie Stuffing

It would seem that web browser programmers are always hungry if they’re using food names like spam, bread crumbs, java, cookies, and so on...
HeaderBidding.com Team -
Programmatic 101

What Is Audience Segmentation and How Can it Help Publishers?

Now more than ever, audience segmentation comes with a mountain of benefits for publishers, including increasing revenue for leveraging first-party data. However, so many...
HeaderBidding.com Team -
Programmatic 101

What is vCPM?

In 2015, Google made some significant changes to the programmatic advertising world, including the announcement that publishers would start being paid only for the...
HeaderBidding.com Team -
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