Programmatic 101

Programmatic 101

What Are Ad Exchanges and Why Are They Important?

Ad exchanges have always been one of the more complicated components of publishers’ ad tech stacks. Though, over the past few years things have...
HeaderBidding.com Team -
Programmatic 101

What Is a Supply-Side Platform?

You may have noticed that more and more advertisers are turning to demand-side platforms for their media buying. If you have noticed — and...
HeaderBidding.com Team -
Programmatic 101

What Is the Demand Side Platform?

If you’re new to the world of programmatic advertising, then you have quite a bit to learn. Technologically speaking, the ad tech world has...
HeaderBidding.com Team -
Programmatic 101

What Is Shadow Traffic?

All publishers know the importance of monitoring their website’s traffic and that traffic’s behavior. Why? Because it’s a very specific key performance indicator (KPI)...
HeaderBidding.com Team -
Programmatic 101

Everything You Need to Know About Ads.cert

Programmatic ad selling has made a lot of advancements over the past few years. However, there are still plenty of challenges that the entire...
HeaderBidding.com Team -
Programmatic 101

What Is CRM Retargeting and Why Does it Matter?

Third-party cookies are expected to go extinct, leaving both advertisers and publishers with a lot to contend with concerning their audience retargeting strategies. The...
HeaderBidding.com Team -
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