Programmatic 101

Programmatic 101

What Does RPM Stand For?

One of the first terms that you hear when you're breaking into programmatic advertising word is RPM. The term is an abbreviation for "rate...
HeaderBidding.com Team -
Data Privacy

Types of Web Cookies

Cookies, or HTTP cookies, are data packets that contain information about a website’s visitors. A user's device creates and stores these cookies when they...
HeaderBidding.com Team -
Programmatic 101

What is Programmatic Direct?

The world of online ad space is complicated, with more platforms to buy and sell ad space popping up every day. Its complexity gets...
Caroline Romano -
Programmatic 101

What is Programmatic Guaranteed?

If you want to be an online publisher earning money from your site, it usually involves relying on ad revenue. If you’ve already taken...
HeaderBidding.com Team -
Header Bidding

The Difference Between Native and Display Ads

Twenty-seven years, that’s how long it has been since the very first banner ad was published. The year was 1994, and the banner created...
Caroline Romano -
Programmatic 101

Your Comprehensive Guide to Ad Exchange

Your Comprehensive Guide to Ad Exchange With constant technology transformations, determining the best way to find suitable advertisers for your online space can be daunting....
HeaderBidding.com Team -
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