Insights

Insights

How You Can Earn More In Q4

Today’s blog is written by Lindsay Valdez, Associate Director of Audience Development, at Freestar. Q4 is the peak season of ad spending and revenue. From what Freestar...
Guest Columnist -
Insights

Demystifying SEO: How to Go from Zero to Hero as a Publisher

"From the Publisher" is a column written by the publishers to share their experiences and insights with the community. Today's column is written by Holger...
Guest Columnist -
Insights

The Top 4 Advertising Trends of 2022

2021 was a year full of ups and downs—and not just for the ad tech world. However, the industry saw plenty of exciting improvements...
Brian Weiss -
Insights

Google’s changing video advertising, are you watching? The major implications for sell-side and buy-side

We all know that video is engaging, informative, and easily digestible. Video ad spending will reach $37.4 billion in 2021 (a 12.5% year-over-year growth)....
Brian Weiss -
Insights

5 AMP HTML Myths busted

Whenever I’m talking to people about AMP I generally get two clear responses, either they love it or hate it. As a brit I would normally refer...
Matthew Whaley -
Insights

Why header bidding is here to stay

The triopoly of Google, Facebook, and Amazon will make up 64.0% of all US digital ad spending this year. A majority of that belongs...
Brian Weiss -
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