Demystifying SEO: How to Go from Zero to Hero as a Publisher

"From the Publisher" is a column written by the publishers to share their experiences and insights with the community. Today's column is written by Holger...

The Top 4 Advertising Trends of 2022

2021 was a year full of ups and downs—and not just for the ad tech world. However, the industry saw plenty of exciting improvements...

Google’s changing video advertising, are you watching? The major implications for sell-side and buy-side

We all know that video is engaging, informative, and easily digestible. Video ad spending will reach $37.4 billion in 2021 (a 12.5% year-over-year growth)....

5 AMP HTML Myths busted

Whenever I’m talking to people about AMP I generally get two clear responses, either they love it or hate it. As a brit I would normally refer...

Why header bidding is here to stay

The triopoly of Google, Facebook, and Amazon will make up 64.0% of all US digital ad spending this year. A majority of that belongs...

Video Viewability Benchmarks & Industry Trends

Get an overview of the video viewability benchmarks used in the market today, including all video viewability acronyms and their definitions.
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