Header Bidding

Header Bidding

In-House Versus Outsourced Ad Ops: Which Is Better?

When you become a publisher in the ad tech ecosystem, you have a lot of technological options at your disposal. All of these options...
HeaderBidding.com Team -
Header Bidding

Mobile vs Online Advertising for Desktop: Why Do You Need Both?

Mobile marketing is seeing exponential growth as mobile consumers make up for well over 52% of all user traffic. This has caused mobile marketing...
HeaderBidding.com Team -
Header Bidding

Programmatic Ad Network or Google Display Network?

It was way back in 1994 when HotWired became the first website to sell banner ads in large quantities. Digital advertising has come a...
Caroline Romano -
Header Bidding

Google Publisher Console – A Beginner’s Guide

If you’re a publisher that’s new to serving and managing ads on the Google Ad manager platform, there’s a lot to learn when it...
HeaderBidding.com Team -
Header Bidding

What You Need to Know About Invalid Traffic

Getting hit with invalid traffic from time to time, regardless of a publisher’s size or category, is inevitable. Invalid traffic can easily damage a...
HeaderBidding.com Team -
Header Bidding

What Is Post-Bid and What Are Its Pros and Cons?

Programmatic ad bidding has come a long way. Once upon a time, we used the waterfall technique (also referred to as daisy chaining), which...
HeaderBidding.com Team -
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