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Programmatic 101

Ad refresh, reconsidered

There are a lot of tools and techniques that web publishers can use to maximize ad revenue. This includes A/B testing, header bidding, and...
Caroline Romano -
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4 Questions Every Publisher should ask when selecting an Ad Partner

At Sortable, we believe a trusted ad partner can be extremely beneficial for your business, taking the stress out of selling ads, allowing you to put time back into creating content and improving your website.
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A UTM primer

Do you know where all your traffic is coming from? Sure, you know a percentage is from social media, but which platform? Which article?...
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