What is User Experience?
A user’s experience (UX) is the way a user experiences and interacts with an application, platform, website, product, or service.
When it...
Believe it or not, price floor optimization is still an important factor in programmatic advertising. Price floors — which simply means floor prices —...
Today's article is written by Ashley Wheeler, SVP, DV+ Publisher Revenue - Magnite.
As walled gardens like Google continue to grow and reinforce their own...
Accelerated mobile pages (AMP) have completely changed the way publishers go about fine-tuning the mobile user’s experience. While AMP isn’t really anything new (it’s...
Almost a decade ago, the Media Rating Council (MRC) rolled out new standards and began conducting audits to ensure that digital advertising was both...