Insights

Insights

Video Viewability Benchmarks & Industry Trends

Get an overview of the video viewability benchmarks used in the market today, including all video viewability acronyms and their definitions.
Brian Weiss -
Insights

Long(er) Live the Third-Party Cookie!

Hear that? It’s the sound of an industry’s collective sigh of relief after Google’s recent announcement that third-party cookies will still be around until...
Mark Dixon -
Insights

Why Cookie Matching Matters

Did you know that if it weren’t for cookies, eCommerce shopping wouldn’t be a thing? We also wouldn’t be able to have our login...
Mark Dixon -
Insights

5 Ways to Maximize Your Video Ad Earnings

Video advertising has changed the game for publishers in terms of monetizing ads, as it has allowed them to show videos through multiple formats...
Caroline Romano -
Insights

Best Mobile Ad Sizes for 2021

In 2018, mobile advertising accounted for an astounding 75% of all digital ad spend, with companies in the U.S alone spending over $70 billion...
Brian Weiss -
Insights

Top 3 Advertising Trends for 2021

The year 2020 is one that will not soon be forgotten, a year many of us happily put in the rear-view mirror, and now...
Mark Dixon -
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