Header Bidding

Header Bidding

Google AdSense Alternatives in 2021

It’s 2021 and you might be considering it's time to step up your advertising operations game. Since you’re reading this, there's also a pretty...
HeaderBidding.com Team -
Header Bidding

The Difference Between Client-side and Server-side Header Bidding

Header bidding is a large component of programmatic advertising. Less than ten years ago, it was unheard of, but now, about 79% of publishers...
Caroline Romano -
Header Bidding

Seasonality And The Summer Slowdown

Last updated on June 2020 We’ve always discussed how it’s important to understand how seasonality affects CPMs in order to effectively benchmark, forecast, and predict...
Mark Dixon -
Header Bidding

Finding the right Ad Ops provider for you

Are you looking to monetize your site or switch Ad Ops providers, but can’t figure out how to choose the right Ad Ops provider...
HeaderBidding.com Team -
Header Bidding

8 ways to address Google’s Two-Click Penalty

We know that seasonality can impact your site traffic but a significant decrease is a cause for concern. More notably, when your ad click-through...
Caroline Romano -
Header Bidding

The Value of Exchange Bidding

Exchange bidding, also known as Exchange Bidding in Dynamic Allocation (EBDA), is a server-side unified auction. It's where ad exchanges and SSPs compete with...
HeaderBidding.com Team -
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