Europe’s General Data Protection Regulation (GDPR) has made life rather interesting, not to mention, difficult for all the players in the ad tech world....
How easier or more complicated would your work be as a publisher if you can’t manage third-party cookies? Most probably, your publishing processes will...
There’s one thing that powers the entire programmatic advertising industry — user data. Certain pieces of user information are essential to identifying the target...
Cookies, or HTTP cookies, are data packets that contain information about a website’s visitors. A user's device creates and stores these cookies when they...