How to Enable and Setup Open Bidding in Google Ad Manager?

Reading time: 3 minutes

Google Ad Manager (GAM[1]) is a tool that allows you to manage your ad campaigns for your website. One of the features of GAM is open bidding, which allows you to compete for ad space with other advertisers. In this blog post, we will show you how to enable and set up open bidding in Google Ad Manager.

First, you want to enable Google Ad Manager[2] on your website, and there are a few things you need to do first. First, sign up for a free Ad Manager account. Then, create a new ad unit[5] and choose the size and location of your ad. Finally, add the code to your website. When you’re done, Google Ad Manager will serve your ads on your behalf. With Ad Manager, you can take advantage of all the features that Google offers, including targeted ads, real-time bidding[3], and detailed reporting. So if you’re looking to get the most out of your website’s advertising, be sure to enable Google Ad Manager.

Enabling open bidding is a simple process. First, log in to your GAM account and navigate to the “Settings” tab. Next, click on the “Ad Serving” menu item and select “Open Bidding.” Finally, click on the “Enable Open Bidding” button. Once you have done this, you will be able to set up your open bidding parameters.

There are a few things to keep in mind when setting up your open bidding parameters. First, you will need to set a floor price for your ad space. This is the minimum amount that you are willing to pay for your ad space. Second, you will need to set a bid multiplier. This is a number that will be used to increase your bids. The higher the bid multiplier, the more likely you are to win the auction. Finally, you will need to set a time limit for the auction. This is the amount of time that the auction will run before it ends.

There are two types of open bidding: first-price auction and second-price auction. In a first-price auction, the highest bidder[6] wins the ad space and pays their bid amount. In a second-price auction, the highest bidder still wins the ad space, but they only pay one penny more than the second-highest bidder. Google Ad Manager defaults to a first-price auction, but you can change this by going to the “Auction Type” drop-down menu and selecting “Second-price auction.”

Once you have selected your auction type, you will need to set your “bid floor.” This is the minimum amount that you are willing to pay for an ad impression[4]. You can set your bid floor by going to the “Bid Floor” drop-down menu and selecting a dollar amount.

Finally, you will need to decide how much you are willing to spend on each ad impression. To do this, go to the “Budget” field and enter the total amount that you are willing to spend on open bidding per day. Once you have entered your budget, click “Save.”

And that’s it! You have now successfully enabled and set up open bidding in Google Ad Manager. Once you have set up your open bidding parameters, you will be able to participate in the auction. Open bidding is a great way to increase your chances of winning ad space on your website.

We hope this blog post was helpful. If you have any questions, please feel free to leave a comment below. Thanks for reading!

Terms
1. Google Ad Manager ( GAM ) Google Ad Manager is a combination of both Google Ad Exchange and DoubleClick For Publishers as a unified platform that provides publishers with ad serving services.
2. Google Ad Exchange ( Google Ad Manager ) Ad Exchange is often referred to as the premium version of AdSense, and also a Google-owned ad network of sorts. To join Ad Exchange, publishers need to meet specific requirements such as 500 000 minimum monthly traffic, be invited or join through a Google certified partner. Recently Google has rebranded this product, and it is now called Google Ad Manager.
3. real-time bidding. Real-time bidding is a technology-driven auction process where ad impressions are bought and sold almost instantaneously. Once an advertiser wins a bid for an ad impression, their ad is shown on a website. Real-time bidding plays a crucial part in the digital advertising ecosystem together with other players such as ad exchanges and supply side platforms.
4. impression. Impression is when a user views an ad on a page or when an ad is displayed on a webpage.
5. ad unit. Ad Unit is a term commonly used to describe the advertisement space on a website/mobile app – IE a 300×250 ad unit. It’s widely used within Google’s range of advertising products such as Google Ad Manager, AdExchange and AdSense.

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