This article was written by the illumin Team.
One of the most important aspects of successful cross-channel advertising is understanding your audience. Knowing who you’re...
This article was written by Roger Chang, Senior Director, Customer Enablement, OpenWrap. Source: PubMatic
In today’s highly competitive digital landscape, publishers need cutting-edge solutions to...
This article was written by John Martin, Director, Business Development, OpenWrap. Source: PubMatic
Programmatically sold OTT/CTV inventory continues to increase as does the importance of...
Advertising today has moved mostly to the internet, with a significant decline in television and print ads used by businesses. Companies of all sizes...
This article was written by John Martin, Director, Business Development, OpenWrap. Source: PubMatic
For a web publisher, utilizing third-party header bidding technologies is commonplace. However,...
Publishers depend on ad networks to generate income, whereas advertisers rely on the platforms that a publisher makes available to generate more leads and...
Advertising has long been the lifeblood of many websites, and it works best for advertisers and publishers when it's targeted toward the right audience....