5 Quick Wins to Boost Your Website Monetization

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If you’re a publisher[3] who’s been wondering what else you can do to monetize your website, there may be a few tactics you haven’t thought of. Today, we’re going to discuss some helpful tips to help your website monetization! We know how important it is to your business to make sure you’re in the best position to maximize your income, especially with the reduced ad spend as a result of COVID-19. 

By enabling viewable refresh, using anchor and sticky ad units, updating your ads.txt[4] file, optimizing your ad layout, and lastly, employing a compliant CMP, you’ll be taking advantage of the best industry tips and tricks to maximize and optimize your site(s). The best news is, these website optimizations are low hanging fruit that doesn’t require too much work on your part! Even better, if you have an Ad Ops[1] solution like Freestar, our team handles a majority of the work. 

What are these tips exactly? Let’s dive in.

Enable viewable refresh 

Last year, Freestar released our viewable managed refresh solution for all publishers using Freestar’s container. Viewable refresh can be enabled by the Freestar team to refresh your ads once they’ve qualified as viewed, which increases your overall number of impressions and the average viewability[2] of each ad slot. 

Use anchor and sticky ad units

Another website monetization tactic you can implement is anchor and sticky units – they’re a good way to ensure you have a highly viewable inventory[5], which appeals to brands. Anchors take advantage of the often underused bottom area of the screen to create a high-value ad slot. Reach out to our Publisher Success team to learn how you can implement anchor and sticky ad units.

Sticky ad unit website monetization
View all Freestar ad placements here.

Update ads.txt 

The Freestar Revenue Operations team is continuously working to add more demand connections for you to take advantage of. To ensure that all eligible partners are able to bid on inventory, publishers need to make sure their ads.txt file is up to date. One easy way to do this is using Freestar’s Hosted Ads.txt solution which automatically updates your ads.txt file when new demand sources are added. Not sure if you’re using this? Get in touch!

Optimizing ad layout for viewability

Advertisers create attractive and compelling ads to increase user engagement, but for that, they need to be seen. Increasing viewability is one of the best ways to increase your value to advertisers. By creating and testing a layout strategy, you can determine the most optimal ad layout for your site. Get in contact with our Publisher Success team at accountmanagement@freestar.com to get our recommendations on your current layout, and see if there are changes you can make to increase your viewability.

Employ a compliant CMP 

If you rely on significant traffic from the European Economic Area (EEA), you need to use a fully functional Consent Management Platform (CMP) in order[6] to comply with the GDPR. If you do not already have a CMP, use Freestar’s CMP by contacting accountmanagement@freestar.com and letting our Publisher Success team know you’d like it turned on.

Freestar recently announced our partnership with Quantcast, as we continue to provide our publishers with a hosted CMP solution compliant with current and upcoming privacy regulations and industry standards. Freestar will begin migrating customers currently using Freestar’s hosted CMP, to our hosted Quantcast CMP in May 2020.

Quantcast CMP website monetization

There you have it — our best tips for website monetization! Are you a Freestar client and interested in implementing one (or more) of these options? Just send a note to our Publisher Success team at accountmanagement@freestar.com and we’d be happy to help. Not currently a Freestar client, but have questions about how we could help during these trying times? Reach out to us at BD-internal@freestar.com

Terms
1. Ad Operations ( Ad Ops ) Ad Operations refers to processes and systems that support the sale and delivery of online advertising. More specifically this is the workflow processes and software systems that are used to sell, input, serve, target and report on the performance of online ads.
2. viewability. Viewability relates to the amount of time a user saw an ad.
3. publisher. Web publishing is the process of publishing original content on the Internet. The process includes building and uploading websites, updating the associated webpages, and posting content to these webpages online. Web publishing is also known as online publishing.
4. ads.txt. Ads.txt specifies a mechanism for publishers to list their authorized digital sellers, in order to fight against fraud and misrepresented domains.
5. inventory. The number of advertisements, or amount of ad space, a publisher has available to sell to an advertiser. The term can refer to ads in print or other traditional media but is increasingly used to refer to online or mobile ads

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