A weekly update from HeaderBidding.com that highlights industry news that happened in ad tech…
Freestar Announces Acquisition of Triple13, Adds Class-Leading Technology and Expands Global Footprint
Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced on December 1, 2021 its acquisition of Triple13, a team of programmatic monetization specialists based in London, UK. Founded in 2019, Triple13 quickly became best-in-class at Accelerated Mobile Pages (“AMP”) monetization utilizing its proprietary Prebid server solutions in addition to an innovative price flooring algorithm that optimizes revenue across all digital advertising formats. The deal is the culmination of an extremely successful strategic partnership between the companies that began in early 2021 which consistently drove double digit revenue increases for Freestar publishers when launching the Triple13 solutions.
Xandr Standardizes Video Content on its Platform
Xandr, AT&T’s advanced advertising company, announced on December 1, 2021 the release of a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetization of their premium video supply through standardized content descriptors.
IAB Unveils Ambitious Events Schedule for First Half of 2022
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of thought leadership and marketplace events for the first half of 2022. These are designed to help brands, agencies, publishers, platforms, and ad tech companies understand evolving audience trends and provide an inspirational roadmap for the future of our industry.
The lineup for the first half of 2022 includes the industry’s most popular events like IAB’s Annual Leadership Meeting (ALM), IAB NewFronts, and IAB Podcast Upfront. Additionally for the first time, IAB is introducing a new event entitled the “IAB PlayFronts,” a one of a kind buyer marketplace that will define the gaming landscape, elevate the effectiveness of gaming, and demonstrate creative opportunities for brands.
IAS Enhances Context Control for Advertisers and Publishers Globally
Integral Ad Science(ISA), a global leader in digital media quality, announced on December 2, 2021, the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements.
“We first launched Context Control to help our customers transform their targeting strategies, and it’s already prepared them to successfully navigate a cookieless future. Advertisers need these critical tools to customize their campaigns, while publishers need to drive greater monetization,” said Lisa Utzschneider, CEO, IAS. “With strong response from both buyers and sellers, we’ve continued to build on the success of Context Control, delivering even more value and technology that helps solve for the future growth of contextual targeting.”
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