This article was written by the illumin Team.
One of the most important aspects of successful cross-channel advertising is understanding your audience. Knowing who you’re...
This article was written by Roger Chang, Senior Director, Customer Enablement, OpenWrap. Source: PubMatic
In today’s highly competitive digital landscape, publishers need cutting-edge solutions to...
This article was written by John Martin, Director, Business Development, OpenWrap. Source: PubMatic
Programmatically sold OTT/CTV inventory continues to increase as does the importance of...
This article was written by John Martin, Director, Business Development, OpenWrap. Source: PubMatic
For a web publisher, utilizing third-party header bidding technologies is commonplace. However,...
This article was written by Alex Taylor of ID5. Source: ID5
The industry is experiencing a significant shift that is tackling both publishers’ and advertisers’ ability to address audiences...
Source: Confiant
Advertising technology security leader publishes 2023 annual Malvertising & Ad Quality (MAQ) industry benchmark report
One in every 140 programmatic impressions had serious security...