Data Privacy
Transparency and Consent Framework (TCF) – From 1.0 to 2.0
Europe’s General Data Protection Regulation (GDPR) has made life rather interesting, not to mention, difficult for all the players in the ad tech world....
What are Universal IDs and how do they help publishers?
How easier or more complicated would your work be as a publisher if you can’t manage third-party cookies? Most probably, your publishing processes will...
The Ultimate Guide To Unified ID 2.0
There’s one thing that powers the entire programmatic advertising industry — user data. Certain pieces of user information are essential to identifying the target...
What is CCPA?
In January 2020, the California Consumer Privacy Act (CCPA) went into effect. Under the CCPA, residents in the state of California get more control...
Types of Web Cookies
Cookies, or HTTP cookies, are data packets that contain information about a website’s visitors. A user's device creates and stores these cookies when they...