Transparency and Consent Framework (TCF) – From 1.0 to 2.0
January 13, 2022
Europe’s General Data Protection Regulation (GDPR) has made life rather interesting, not to mention, difficult for all the players in the ad tech world....
What are Universal IDs and how do they help publishers?
December 23, 2021
How easier or more complicated would your work be as a publisher if you can’t manage third-party cookies? Most probably, your publishing processes will...
The Ultimate Guide To Unified ID 2.0
December 16, 2021
There’s one thing that powers the entire programmatic advertising industry — user data. Certain pieces of user information are essential to identifying the target...
What is CCPA?
April 20, 2021
In January 2020, the California Consumer Privacy Act (CCPA) went into effect. Under the CCPA, residents in the state of California get more control...
Types of Web Cookies
April 7, 2021
Cookies, or HTTP cookies, are data packets that contain information about a website’s visitors. A user's device creates and stores these cookies when they...
How You Can Earn More In Q4
September 29, 2022
The 5-Step Process to Reduce Advertising Costs on DSP
September 28, 2022
Push Ads vs Native Ads
September 21, 2022
Which Is Better? Programmatic Ad Network or Google Display Network
September 14, 2022
7 Benefits of Programmatic Buying That Change Digital Advertising
September 7, 2022
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