Ad Quality
Ad Verification: What It Is and How It Works
Advertising has long been the lifeblood of many websites, and it works best for advertisers and publishers when it's targeted toward the right audience....
6 Common Types of Ad Fraud (and How They Affect Publishers)
Honest advertising isn’t an oxymoron, or at least it shouldn’t be. And studies have shown that consumers don’t mind advertising, in their social media...
How to Reduce Ad Blocking with the Ad Experience Report
Today's article is written by Neeraja Shanker, Marketing Manager, at Blockthrough.
Can you imagine a world where we had to pay to view all content on...
Are Bad Mobile Ads Contributing to User Churn in Your Apps?
Republished from Confiant.
With mobile ad spend on track to hit $350 billion in 2022, after surpassing $295 in 2021, in-app advertising can be a significant...
How High Traffic Can Lower Your AdSense RPM
Have you seen your AdSense earnings suddenly suffer a dramatic drop?
If so, you’re not alone.
Many publishers face seemingly sudden drops in their ad earnings....