Bidder

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A bidder is a piece of technology that uses proprietary code and algorithms to analyze bid requests and respond with bids and creatives in real-time auctions. For example, Xandr hosts a bidder that represents Xandr UI clients’ buy-side settings.

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How to Setup Backfill to Sell Your Remnant Ad Impressions
What Is Post-Bid and What Are Its Pros and Cons?
How to Enable and Setup Open Bidding in Google Ad Manager?
Bid Shading – who offers it and how it impacts publishers?