Ad Unit

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Ad Unit is a term commonly used to describe the advertisement space on a website/mobile app – IE a 300×250 ad unit. It’s widely used within Google’s range of advertising products such as Google Ad Manager, AdExchange and AdSense.

What Are IAB Standard Ads and Why Are They So Important?
How to Enable and Setup Open Bidding in Google Ad Manager?
How to Setup Backfill to Sell Your Remnant Ad Impressions
What Should I Consider While Setting Floor Prices?
How to Deal With Forced Ad Redirects