Remnant

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Remnant refers to ad inventory that is available to advertisers but has not been sold. Publishers generally monetize remnant ad inventory by utilizing house ads, promoting affiliate related products and more.

What is Real-Time Bidding (RTB) in Programmatic Advertising?
Glossary: Dynamic Allocation
Dynamic Allocation allows publishers to maximize the yield on remnant inventory by giving Ad Exchange and AdSense a chance to bid on ad inventory.
Ad Networks vs. Ad Exchanges
The Four Types of Programmatic Advertising
How to Setup Backfill to Sell Your Remnant Ad Impressions