Programmatic Guaranteed

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This type of programmatic advertising enables a programmatic buyer to agree beforehand or guarantee a cookie/device ID matched audience for a fixed price.

What is Real-Time Bidding (RTB) in Programmatic Advertising?
What is Programmatic Guaranteed?
What is Unified Pricing in Google Ad Manager?
Deal ID: What is it and How it Fits into Programmatic Direct
The Four Types of Programmatic Advertising