Home Ad Exchange<span class="dashicons " data-icon="" style="display:inline;vertical-align:baseline;"></span>

Ad Exchange

« Back to Glossary Index

An ecosystem through which advertisers, publishers, and networks meet and do business on a unified platform or system. An ad exchange allows advertisers and publishers to speak the same language in order to exchange data, set prices, and ultimately serve an ad. Popular Ad Exchanges include Google, OpenX, The Rubicon Project and AppNexus.