Like every other sector, healthcare has been transformed by customer-first models that must occur across many channels at once. Pharma, OTC, hospital and healthcare brands all need to map their marketing efforts onto highly personal and complex patient journeys to care. And most of those channels are now digital. At the Summer edition of MediaPost’s Pharma and Healthcare Insider Summit we explore how brands across the healthcare sector are researching the new patient journey, reallocating to new channels, and recasting their messaging in more relevant ways.
Marketers from across the spectrum will share their data-driven, patient-first models, digital-first patient journeys, use of social channels and building ongoing omnichannel caregiver-patient relationships