When thinking about programmatic marketing, it needs to be seen as a maturing media channel. We are no longer seeing the traditional programmatic ads the industry is accustomed to, but rather sophisticated content. From hyper-personalized ads, to contextual targeting, programmatic is expanding faster than ever, including a more focused look in both video and audio advertising. At the Digiday Programmatic Marketing Summit we will be breaking down the most important trends and challenges in the industry.