As 2023 comes to an end, agencies are adapting to a tougher business environment than where they started the year prior: client cutbacks in spending, as well as their own increased costs for talent and resources, data and measurement challenges as identifiers change, and privacy rules that foment uncertainty. Even the momentum of diversity, equity and inclusion progress appears to have stalled somewhat. Challenges abound.
But it’s also a time of tremendous opportunity. Social channels are teeming with life, humor and agency culture seems to be changing for the better. Commerce is taking center stage even as the recession is looming. Meanwhile, Web3 is still finding its footing, while traditional channels like B2B marketing reestablish their importance in the marketing ecosystem.
Join us at Digiday’s Media Buying Summit as we discuss the trials and successes of navigating these turbulent but nutrient-rich waters.