Part of building a successful business today is building a successful website. Your website is where consumers will come to learn more about your products or services. Or, if your website is your business, it’s likely full of niche blog content that provides valuable information to a niche audience.
Either way, the goal is to drive traffic to your website to increase your potential sales or number of impressions for monetization purposes.
Of course, that’s what every digital entrepreneur and established business is trying to do, which creates a lot of competition for unique and quality traffic. Therefore, you’ll need to get creative and go beyond typical measures. In this article, we’re going to talk about how to drive traffic to your website using varied channels such as Reddit, podcasts, blogging, and more.
Read on to learn more.
Directing Traffic to Your Website 101
The primary way to boost your website’s traffic is by advertising your website or products and services. Of course, it’s important to remember that not all traffic is quality traffic — and we’re not talking about bots or other types of ad fraud here. We’re talking about attracting the right type of traffic, i.e., your target audience.
Therefore, you’ll need to make sure you’re advertising on the right platforms where your target audience will most likely see them. You’ll also need to cater to search engines by optimizing your content, which is typically done following search engine optimization (SEO) SEO best practices. By ranking for certain keywords and following through with the other SEO best practices, your website will start ranking higher in the search engine results pages (SERPs).
There’s a lot to learn about SEO. The most important thing is that you keep up with current trends and continue to put effort into optimizing your content to ensure your relevancy within the SERPs. This is how you’ll garner organic traffic through user searches.
Using Backlinks to Get Website Traffic
As mentioned above, keeping up with current SEO trends is a must if you want to drive website traffic in the right direction. One trend that’s currently at the forefront of SEO best practices is utilizing backlinks.
There are two effective ways in which backlinks work. The first way is by getting another authoritative website to link to your content or product or services pages. If your website is new, it can be difficult to get these types of backlinks as Google prefers highly authoritative sources. Therefore, you’ll need to work on putting out quality content and building up your reputation over time.
Guest blogging works too, but that’s only if another website owner allows you to post on their blog — and visa versa.
The second —and arguably most important — way is by interlinking or, internal linking. This type of backlinking is what search engines are looking for right now, because when done properly, it creates a guide map for them to crawl. More importantly, it makes your website easier for users to navigate, which means they’ll spend more time on your pages.
Interlinking is done by linking specific blog posts to other relevant posts and pages of your website. The key word here is relevant. If your anchor text and internal hyperlinks aren’t contextually relevant, then you’re wasting your time.
For instance, if you’re in the business of selling water sports equipment, you likely have a blog that talks all about the best water gear, equipment, and so on. So, if you have a blog post that talks about wetsuits, you’ll want to ensure you link back to a product page that sells wetsuits, another post that talks about why you need a wetsuit — and any other pages relevant to wetsuits.
You’ll also want to make sure that the anchor text has the word wetsuit in it, otherwise, it won’t make any sense to search engines.
Lastly, you don’t want to overdo it with the internal linking. The rule of thumb is to use at least three internal links per every 1,000 words.
Generating More Web Traffic With Podcasts
Moving on to the less conventional ways of garnering web traffic, survey data found that approximately 41% of Americans listened avidly to podcasts in 2021.
Podcasts are the new talk radio, and there are tons of genres to choose from to boost your popularity and get your name out there. The best part is, you don’t have to start your own. All you have to do is make a list of podcasts within your niche or area of expertise, come up with a unique pitch, and see if any hosts will give you some “air time” on their next show.
If you can do this at least twice a month, you’ll be able to get automatic backlinks and pique enough user interest to get people to directly search for your site. You’ll also be building business relationships with the podcast hosts, which could be used for future endorsements.
Just be sure that you maximize the momentum you build through each guest appearance by sharing it with friends, family, and your audience — and encourage them to share with their networks as well.
Generating More Web Traffic Using Social Networks
Social media is the golden egg for building website traffic. The trick is to ensure that you’re on the right social media channels and ensuring that your content is optimized for every platform.
Next, you’ll need to ensure that the posts you’re putting out add value to your follower’s lives so they’ll want to engage with you and share the content. However, if your posts come off as spammy or annoying, it’ll have the opposite effect.
In addition to striking a balance between posting frequency and content quality, you’ll want to ensure that you’re also varying the content. Use a combination of images and videos, and make sure you include calls to action — especially to your blog pages. (And, make sure that your blog pages have sharing buttons!)
Lastly, find out what the “peak hours” of viewing are, so you can come up with a posting schedule that gets your content in front of the right eyes at the right time.
Generating More Web Traffic Using Reddit
Posting and promoting your content on Reddit is an underserved and underestimated tactic to garner more web traffic. Reddit is used to discuss anything and everything, and if you can pinpoint exactly where on the platform your audience likes to hang out, you can get a significant amount of traffic overnight.
We’re talking in the tens of thousands range. What’s more, you don’t have to make the front pages of Reddit to see a difference. All you have to do is find the most viable subreddits, subscribe to the ones you feel your target audience spends the most time in. To do this, search through the platform using keywords related to your business or niche, and once you’ve found a suitable amount, you can start posting on the platform.
However, to ensure your posts are effective and don’t get deleted by the moderators, here are a few best practices to follow:
- Respond to the comments and answer questions on the most popular threads
- Post one link to an article each week with the goal of receiving between 100 and 200 upvotes
- To avoid coming off as spammy, be sure to offer valuable advice to other users
- Figure out the right times to post. For example, when new threads are active with hundreds of upvotes, it’s best to wait until the new top user has a number of upvotes you can compete with.
Once you get the hang of it, Reddit will become very easy to use. Just remember, the key to getting upvotes (and people onto your website) is by adding value to the conversation. You can even feel free to add snippets of your blog posts with links to direct users exactly where you want them — just don’t go overboard with it otherwise it’ll be seen as spammy.
Generating More Web Traffic With Your Blog
It doesn’t matter whether you’re just starting out with your blog or have had one running for a while — it must be up to both user and SEO standards.
In short, you want to build up authority within your niche or present yourself as a subject matter expert within your industry. Therefore, everything you put in your blog posts should add value to your audience by answering all their pain points and even the questions they don’t know to ask yet. It should teach them new things and help them make important decisions.
It should also be consistently updated and optimized to reflect the current times — which also falls under SEO best practices.
Essentially, your blog is a source of trust where you get to build up brand loyalty. As long as you keep putting out the best content possible — and make it shareable — your audience will keep returning for more and continue to defer back to you for industry or niche information before they search elsewhere.