Home Viewable Cost Per Thousand Impression [vCPM]

Viewable Cost Per Thousand Impression [vCPM]

« Back to Glossary Index

VCPM is known as the viewable cost per thousand impressions. With VCPM an impression is only counted/viewable when at least 50% or more of an ad was viewable by the user on the screen for at least one to two seconds. Keep in mind that standards and definitions of viewable impressions can differ across platforms.