Personally Identifiable Information

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Any data that could potentially identify a specific individual. Information that can be used to distinguish one person from another, and can be used for deanonymizing previously anonymous data, can be considered PII, such as name, email address, physical address, date of birth, etc.

What is Prebid User ID Module?
What Is Bidstream Data?
Glossary: Deterministic ID
Uses personally identifiable information (PII) like email addresses, names and phone numbers to associate a specific device with a user and attribute both digital and offline interactions to them.
Glossary: User Data
Information about users, either behavioural or demographic.
What Is CRM Retargeting and Why Does it Matter?

Personally Identifiable Information [PII]