Home Key-Values<span class="dashicons " data-icon="" style="display:inline;vertical-align:baseline;"></span>

Key-Values

« Back to Glossary Index

Key-Values are ways to further segment the inventory on a web page or mobile app for reporting and targeting. If you are a sports website, you might use a key-value pair to differentiate between the type of sport you are writing about. Ex. “Sport=Football” would be a key-value where “Sport” is the key and “Football” is the value of that key. These pairs often match the taxonomy a publisher has in their CMS for the content they produce.