Home Effective Cost Per Thousand Impression [eCPM]<span class="dashicons " data-icon="" style="display:inline;vertical-align:baseline;"></span>

Effective Cost Per Thousand Impression [eCPM]

« Back to Glossary Index

eCPM is known as the effective cost per thousand impressions and is a metric used by publishers to determine the actual rate they’re earning from their ad inventory. eCPM is calculated by taking your (total ad earnings/impressions) x 1000.