Home Contextual Targeting<span class="dashicons " data-icon="" style="display:inline;vertical-align:baseline;"></span>

Contextual Targeting

« Back to Glossary Index

Places ads based on content on screen or on the webpage. Advertisers can use contextual advertising to target consumers based on the environment of content they are in, for example, this could be ads for running shoes on a news article about running, or it could be ads for laptops on a tech ecommerce site.