Ad Inventory

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Ad Inventory refers to the number of ad impressions available for sale on a publisher’s website or mobile app. In other words, these are the commodities available for the advertisers to buy on the website.

How to Setup Backfill to Sell Your Remnant Ad Impressions
The Four Types of Programmatic Advertising
Everything You Need to Know About Bid Request
What are Unique Impressions? Why Are They Important?
What Should I Consider While Setting Floor Prices?