So, what’s the plan? Change and unpredictability are the only constants for the data driven advertising market in 2023. So what ID solutions are media buyers committing to in the face of browser revisions and looming regulations? How are they using the new generation of Retail Media Networks and ad-supported CTV as each builds even more walled gardens? How are they reconciling their incompatibilities and measuring consistently? How are they addressing brand erosion and clutter with upper-funnel investment that drives performance as well? And how are they meeting consumer and marketer expectations for more personalized, relevant digital experiences at all touchpoints?