Optimizations

Optimizations

Short-form and long-form content monetization

You’ve probably heard the debate between short and long-form content or asked yourself how you can improve content monetization. Bite-sized blog posts and slideshows...
Trish Manrique -
Optimizations

How to Optimize User Experience with Lazy Loading

A webpage downloads and renders its ads as soon as a user opens a new page. This will allow the browser to cache the...
Caroline Romano -
Header Bidding

The Fundamental Value of Implementing Desktop Anchors

Ad placements, like desktop anchors, tend to be one of the most overlooked aspects of running a website. When publishers place banner ads wherever...
Trish Manrique -
Header Bidding

Just keep swimming: maintaining momentum with your content

Have you ever thought of a website as a shark? Some species of sharks ” like the salmon shark and the great white shark...
Trish Manrique -
Optimizations

Creating a blockbuster: how website layout affects revenue potential

The prolific film writer and director Alfred Hitchcock once said he liked to play his audience like a piano, meaning he'd push their buttons...
Caroline Romano -
Optimizations

Does above the fold really matter?

Above the fold (ATF) inventory has always been in high demand and at a premium. Advertisers want to ensure that their brand creatives are...
Trish Manrique -
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