Programmatic 101
FAQs About Safari’s Intelligent Tracking Prevention (ITP)
If you’re an avid fan of Apple products, then you should be very familiar with the Safari web browser. It’s the default browser on...
What Are VAST, VPAID, SIMID, OM, VMAP, and MRAID?
Over the last couple of years, the world has moved from viewing regular television to focusing more on OTT video streaming. Services like YouTube,...
What Is Cookie Syncing And How Does It Work?
Cookies are an important part of the world wide web, yet many people fail to realize the role that they play. Without cookies, many...
What’s The Difference Between AdTech And MarTech?
When it comes to marketing a business through both paid and free methods, there are many terms that you will come across. Failure to...
What Is An Ad Network And How Does It Work?
Publishers depend on ad networks to generate income, whereas advertisers rely on the platforms that a publisher makes available to generate more leads and...